BrandZ global report puts Apple at #1 most valuable brand for the first time

Apple is the world's number one most valuable brand, according to BrandZ's sixth annual Top 100 Most Valuable Global Brands Ranking. Apple's rank jumped 84% from 2010 and knocked Google out of the #1 spot, a position the search company held for the past four years.

Apple's brand valuation now sits at a cool US$153 billion, which is $40 billion more than previous brand leader Google. Apple beat out other big names such as IBM, Microsoft and McDonald's in its climb to the #1 spot. It also has a brand value worth more than Coca-Cola and McDonald's combined.

These rankings were developed for WPP, the world's largest communications services group, by its subsidiary Millward Brown Optimor. They take into account a company's dollar value and financial data, as well as consumer measures of brand equity derived from interviews of two million people worldwide.

Much of Apple's success in the past year can be attributed to the iPhone and iPad, both of which are highly sought after devices both here in the US and globally. One only needs to look at the lines for the iPhone and the iPad to see the power of the Apple brand in action.

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BrandZ global report puts Apple at #1 most valuable brand for the first time originally appeared on TUAW on Mon, 09 May 2011 09:30:00 EST. Please see our terms for use of feeds.

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